The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. As 93% of Business Purchase Decisions Start with a Search Engine Search, SEO when properly executed can be profitable and sustainable. To be successful, an SEO services should consists of
- technical optimization
- content optimization
- Domain optimization
- internal link optimization
Search engine optimization is the process of improving the visibility of a website on normal search engine result pages. This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
SEO is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. SEO is more frequently used by those who intend to make a long-term investment on their website. Some examples of SEO techniques include
- Using keywords and keyword analysis
- back linking
- site architecture
- Ranking
- link building to improve link popularity
- Quality content
The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.
“SEO: AN ART AS WELL AS SRATEGY“
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